What is Real Maple?
Vermont maple syrup has been made for generations by hard-working Vermonters. Folks who are passionate about their role in preserving the beautiful forests of the Green Mountain State and proud to be producing award-winning maple syrup. People who respect their legacy and heritage but are eager to innovate and improve their craft.
It’s no mystery, then, that clever marketers want to align themselves with Maple Syrup, putting a wholesome sheen on their product. More and more, we are seeing products throughout the grocery store — from oatmeal and cereals to yogurts and sausages — which are claiming to use maple syrup in their ingredients. Many of these products prominently display the word “maple” on their packaging and some even include images of pitchers of maple syrup and maple leaves. We firmly believe this practice to be deceptive and inaccurate if the product contains not a drop of maple syrup.
To be sure you are getting real maple syrup in a product like a granola or microwave-ready oatmeal, look for the words maple syrup or maple sugar. Those indicate the product is truly using maple in its formulation. But if you see phrases like natural flavor, natural maple flavor, and of course, artificial flavor, you know that you are not getting real maple syrup or maple sugar in that product.
In Vermont, we’re fortunate that maple syrup is so important that we have state laws that legally protect the definition of maple syrup and the way in which food products containing maple syrup may be labeled. But with so many products trying to align their brand with the heritage and tradition of Vermont Maple Syrup, it can be difficult to keep track. Please help support Vermont sugar makers by asking that Vermont’s Attorney General and Secretary of the Agency of Agriculture investigate products claiming to be maple for sale in the state of Vermont. You can voice your support by signing our petition HERE.